http://elamadej.tumblr.com/

I am trying Svbtle...

Tue, 29 Jan 2013 20:26:55 +0100

Hey, I was drawn by the simplicity of Svbtle and I am continuing to document my thoughts there. I hope together we can see some patterns: http://blog.elamadej.com

"I'm not deleting this blog today"

Sun, 15 Apr 2012 16:37:00 +0200

That was supposed to be the the title of a long post I wrote in the morning. Probably the best piece of writing by me. Took a nap. Tumblr didn’t autosave it, my mac died, it’s gone.

Feels a bit as if I made a beautiful mandala and then destroyed it as a sign of letting go.

Of all stories in the world… …do you think one day...

Sat, 25 Feb 2012 23:44:21 +0100

Of all stories in the world…
…do you think one day you’ll be able to say you enjoyed YOURS most?

Everyone is searching in this place called the internet. Thought it’s so existential…...

Thu, 23 Feb 2012 13:01:44 +0100

Everyone is searching in this place called the internet. Thought it’s so existential… but we actually should be looking inward.

"All human beings are also dream beings. Dreaming ties all mankind together” - Jack Kerouac"

Sun, 19 Feb 2012 23:35:00 +0100

““All human beings are also dream beings. Dreaming ties all mankind together” - Jack Kerouac”

GoPro invented a category. And is killing it.

Sun, 19 Feb 2012 23:35:00 +0100

I posted this comment on AVC.com recently, thought after I invested 45 mins writing it, might as well share it here.

I just got back from a week of freeskiing in France, some GoPro videos with me and my friends are being edited right now! While I was skiing, I actually spent a lot of time thinking about GoPro. Why? I ski/snowboard a lot and this year it seemed that every second person (including myself) in the snowpark had AT LEAST one GoPro cam and multiple accessories & mounts. Some people had 2 or 3 cams to shoot simultaneously from different angles.

GoPro is killing it. They literally invented a new category, that little cam is the iPhone for all sports/nature lovers - you either have it and you love it, you haven’t bought one yet… or you’re getting a 2nd or 3rd one. The product itself is not really innovative in terms of technologies used - the cam is good but way better equipment has been available on the market since years. I has very few recording modes and it is rather basic.   But all that makes it available to everyone (price) and super-simple to use (handy esp. in extreme conditions). It just works, it’s light, it’s well designed, well-packaged and extremely well marketed. To recap: an extremely simple, extremely well executed and extremely well marketed extreme sports product that works extremely well in extreme conditions. For all above reasons it’s also extremely cool to have one. Or more than one.

They did a very good job with pricing - the basic version is relatively cheap but then you can spend hundreds and hundreds of $$ on accessories And people do. I don’t know their numbers but I am almost sure this strategy is brilliant!

The coolest part and the reason people buy GoPro is because it makes everyone - myself, Fred Wilson and Tony Hawk (always wanted to appear in this collection) - a pro. And coming up with a product that can have such huge impact on the ego and how people perceive themselves is just brilliant. Think of that - if Red Bull manages to deliver this ego boost when you’re drinking their “cool” soda, GoPro can be extremely successful if they continue to play their cards right. And because the product is suitable for practically all extreme sports AND numerous lifestyle categories their market is HUGE.

What do I mean when I say they invented a category? GoPro didn’t just solve a problem for those who have been trying to document their adventures but could not afford / want to carry a more professional / heavy equipment. That’s 1% of their current customer base. The remaining 99% are those, including myself, who had never thought we could shoot an “extreme” sports video (sounded like sth really challenging)… and now it’s so obvious that we all can!

Back to the product and the ego boost - you make a movie of whatever you’re doing and believe me: the experience of both making (yes, making - it’s a cool equipment, you actually look and feel like a pro) and watching your first Go Pro movie is *amazing*. If seems to me that making a movie of just walking around New York (or Kraków where I currently live) would turn out great. You really don’t have to do anything special and it looks interesting. Just like your hipster & pro instagram pictures - they are cool because instagram can make everything look cool.

Apart from that, what I noticed is that the sheer fact that you’re recording makes you want to improve / get more creative & push your limits ;). Everyone has their set of skill and their own fears so improving just a little is rewarding! OK, some movies will look “extreme” just for you and your mom but SOMEONE will care, that’s for sure (think of those tweets about where you are or what you had for breakfast… many of your adventures will be probably around that interesting for the rest of the world ;)

There probably should be a GoPro social network where people could share how pro they are in whatever they’re doing, just as people publish their thoughts and “blog” on Twitter. I actually shared this movie on my FB wall yesterday, it’s amazing, watch it of you have 4 minutes to waste. It will make you want to go for a run. Or book a heliskiing trip ;)

Loving the song: http://www.youtube.com/watch?v=Qgp7hlkfstI

Thu, 05 May 2011 19:18:42 +0200

Loving the song: http://www.youtube.com/watch?v=Qgp7hlkfstI

4 days ago. Kraków dance #flashmob - http://www.youtube.com/watch?v=z4q6W4inJqk cc/ @marekwierzbicki...

Wed, 04 May 2011 05:17:13 +0200

4 days ago. Kraków dance #flashmob - http://www.youtube.com/watch?v=z4q6W4inJqk cc/ @marekwierzbicki @agatkamazur @Bumi

Won @railscamp_pl from @koos @juliancheal (from his Moleskine notebook!) & @agatkamazur pin by...

Mon, 02 May 2011 15:20:50 +0200

Won @railscamp_pl from @koos @juliancheal (from his Moleskine notebook!) & @agatkamazur pin by @applicake http://nodecamp.eu/ cc @railslove

And we should start calling “cookies” -> “cakes”...

Sun, 01 May 2011 21:28:02 +0200

And we should start calling “cookies” -> “cakes” http://laughingsquid.com/cookie-monster-no-want-to-delete-cookies/ / cc @applicake

…or this one (@josevalim GOING-PRINCE-STYLE-CRAZY): http://twitpic.com/4r0ibq

Sun, 01 May 2011 03:23:39 +0200

…or this one (@josevalim GOING-PRINCE-STYLE-CRAZY): http://twitpic.com/4r0ibq

A great great @TED talk -...

Sat, 30 Apr 2011 07:50:43 +0200

A great great @TED talk - http://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold.html #brand #marketing

RT @robinwauters: “@jr_raphael: This is a great reality check on Apple’s carefully worded...

Thu, 28 Apr 2011 11:25:56 +0200

RT @robinwauters: “@jr_raphael: This is a great reality check on Apple’s carefully worded iPhone-location-tracking explanation: http://t …

Nice -...

Wed, 27 Apr 2011 08:25:47 +0200

Nice - http://www.fastcodesign.com/1663683/far-better-than-3-d-animated-gifs-that-savor-a-passing-moment #animated #gifs

http://vimeo.com/14379096 (again, thanks @davemcclure ;-)

Mon, 25 Apr 2011 22:33:24 +0200

http://vimeo.com/14379096 (again, thanks @davemcclure ;-)

Cinema with @basiamadej

Wed, 20 Apr 2011 07:35:55 +0200

Cinema with @basiamadej

From email @applicake got: “you seem to be one of this tiny, awesome companies that build...

Tue, 19 Apr 2011 14:08:21 +0200

From email @applicake got: “you seem to be one of this tiny, awesome companies that build rainbows and unicorns while nobody is looking..”

…and the last one for today, could listen to it over and over again -...

Mon, 18 Apr 2011 20:42:08 +0200

…and the last one for today, could listen to it over and over again - http://www.youtube.com/watch?v=nM_txL43iFM

An old but awesome entry by @paulg on Hacker-centric-cultures. Amen!...

Sun, 17 Apr 2011 02:12:09 +0200

An old but awesome entry by @paulg on Hacker-centric-cultures. Amen! http://www.paulgraham.com/yahoo.html

Spinning with @agatkamazur then dinner with her, @kiszal and @antekpiechnik - now chilling at home...

Sat, 16 Apr 2011 11:32:10 +0200

Spinning with @agatkamazur then dinner with her, @kiszal and @antekpiechnik - now chilling at home after a loooong week ;-)